Email Applied: Attack Social Media Like a Direct Marketer

All you need is to capture the interest of a few influencers. If they share your offer with their networks, you're significantly extending your audience. People put a lot of stock in what their friends like and dislike. If an influencer likes you, you have instant credibility.

Many marketers call attention to their social media efforts by including appropriate icons in emails. These include calls to action such as "share this." Include this adjacent to any forward-to-a-friend sections in your emails. For readers who might be confused, the grouping should hint at the function of the links.