Email Applied: Attack Social Media Like a Direct Marketer

SWYN: Build a Fan Base
SWYN stands for "share within your network." It's the social media equivalent of forward to a friend — but more potent.

Consider Facebook devotees average about 130 friends in their networks. Add the networks of friends and colleagues your email subscribers may have on Twitter, Digg, LinkedIn, Delicious, StumbleUpon and the many other social sites, and you have a powerful way to create buzz for your company, a new product, promotion, even an article or informational content.