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Virtual catalogs are also quite appealing from a design standpoint. Products frequently have interactive and interesting layouts, which show them in a way that paper catalogs could only dream of. This is a primary reason Coffee Table's app is only available on the iPad for now. Smaller smartphone screens don't provide the landscape the iPad offers. The iPad provides better graphics, video and other capabilities as a result of its form factor that smartphones simply can't match.
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Meredith Cunningham
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