Spend to Grow

Invest in Growth
Not investing in growing your housefile can negatively affect your business and future growth. At the same time, overspending to acquire new buyers and trying to grow too fast can lead to financial ruin. It’s the balance of mailings to your housefile vs. prospects that’s important to long-term success. The size and financial performance of your housefile really is what determines how much prospecting you can afford to do.