Spend to Grow

At an overall 2.12 percent average response, a total of 3.1 million prospect names need to be mailed to generate the 65,714 new buyers needed to maintain the file size. To grow by a factor of 10 percent, the company would need to mail 3.6 million catalogs to prospects. This is based on a slightly lower overall response rate of 2 percent, due to the increase in quantity.