Sell Softly on the ‘Net

Or you can sample sophisticated, fee-based bulletin board solutions, including Web Crossing (www.webcrossing.com) and Akiva Idea Technologies’ WebBoard (www.akiva.com). Such programs offer options such as a full-text search of all posts with phrase and Boolean searches; automatic suffix matching; real-time instant messenger add-ons; and the ability to import and export large groups of users onto mailing lists.