Sell Softly on the ‘Net

CablesToGo.com, a connectivity solutions provider, offers live and e-mail ask-the-expert help.

How to Get Started

Often, ask-the-expert services start out as extremely low-maintenance projects, with the Web designer manually uploading questions and answers onto Web pages every few days. But once traffic starts building, companies generally upgrade to bulletin board software designed to automatically maintain such forums. By using such software and services, people can come and go, post questions and answers, and start conversations based on the ask-the-expert Q&A — all with virtually no intervention from your IT department.