Sell Softly on the ‘Net

NB Web Express (www.nbwebexpress.com), a Web site that sells New Balance athletic gear, offers a sophisticated, multi-step, ask-the-expert domain that considerably narrows a shopper’s questions before the queries are e-mailed to a company expert for answering.

Conney.com, an online cataloger specializing in workplace safety products, sports an ask-the-expert domain that enables shoppers to get answers by e-mail or via a supplemental online archive.