A Fulfilling Holiday

Using a detailed mathematical model, Ashford projects the daily order volume to predict the number of workers it will need. Employees are encouraged to focus on the quality of packing rather than speed. The data are used to highlight bottlenecks to provide adequate staffing and to make sure fulfillment operates at peak efficiency. It implemented the system in March 2000 and trued the model throughout the year and more frequently in the third quarter. To meet demand, it added 40 additional people.