A Fulfilling Holiday

Quality Control

One of the key challenges for Ashford, especially during peak times, is maintaining the quality of picking and packing. While customers are disappointed when they get the wrong merchandise, in the gift business the present is typically shipped directly to the recipient gift-wrapped, which presents an embarrassing situation for the gift-giver if the wrong present is shipped. At Ashford, emphasis is placed on making sure the right product is sent. It uses a bar code scanner to make sure the SKU is right, then workers physically carry the product to a computer screen to conduct a visual check.