A Fulfilling Holiday

Hensler says it is important for the company to retain control over that end of its business to ensure quality and contain costs.

“Because Ashford deals in expensive products, it is very important that it doesn’t over-project the number of products needed,” says Hensler.

Extravagant Customer Service: Ashford.com sells $25,000 watches, which are managed by an elaborate inventory and fulfillment system that never leave a customer disappointed.