ONLINE EXCLUSIVE: Asana Activewear Finds a Digital Asset Transfer System to Improve Efficiency

Soon Asana was requesting, tracking and managing image assets in one place, realizing a 50 percent increase in efficiency relating to image exchange and management with its shotfarm participating partners versus nonusers.

“Our partners have been receptive to our request because they want to simplify our workflow, but, in doing so, they’ve simplified their own as well,” said Schwake. “Our goal is a single method of exchange for all of our partners. With that comes unimaginable efficiencies.” Asana aims to bring at least half of its partners on board for a fall/winter merchandise site overhaul.