ONLINE EXCLUSIVE: Asana Activewear Finds a Digital Asset Transfer System to Improve Efficiency

“Devoting manpower to the tedious task of product image collection means less time spent adding value to our business in more meaningful ways,” said Gary Schwake, co-founder and co-owner of Asana Activewear, in a press release.

Upon learning of shotfarm, a free, centralized digital asset exchange service that allows retailers and manufacturers to quickly and securely share product images and information, Schwake immediately joined hoping both his company and his partners could reap the benefits of free, centralized product image management. Asana enlisted a handful of its vendor partners to join shotfarm as well, and it began to upload its own images from partners who hadn't yet signed on.