ONLINE EXCLUSIVE: Asana Activewear Finds a Digital Asset Transfer System to Improve Efficiency

Twice annually, Asana Activewear needs to secure nearly 3,000 product images from its 30 featured vendors to update its e-commerce website. Sending image requests and tracking communications is an immense time expenditure, but the method of exchange, which varies from CDs and FTP sites to email and individual image libraries, is the crux of the problem. During a typical seasonal merchandise refresh, Asana manages as many FTP and site passwords as they have vendors. Additionally, CDs often arrive with an incomplete image inventory.