Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
At least that's what one retailer is encouraging you to do with its latest campaign. Bloom, a grocery store chain in North and South Carolina, Maryland and Virginia, has put a new twist on the traditional billboard advertisement — broadcasting the scent of a juicy grilling steak to everyone within nose-shot.
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