Multichannel Marketing: Putting it All Together

Google AdWords and Overture offer conversion technology that is very easy to install and can provide you with a complete picture of how each of those campaigns is doing. “It’s also wise to have your own tracking and reporting system built into your site so you can track other efforts, such as e-mail performance and organic search conversion,” O’Connor points out. “The system should also corroborate the numbers from the third-party tools.”