Multichannel Marketing: Putting it All Together
As All Your Channels Grow, Coordinating One Marketing Program Becomes More Complex
Rory O’Connor, Web developer and president of Bellingham, Wash.-based Web design firm The White Room, says that like source codes on catalogs, “Each marketing campaign should have a unique source that gets attached to orders in your system. Having a site that can track through online marketing to orders is essential,” he says.
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