Multichannel Marketing: Putting it All Together
As All Your Channels Grow, Coordinating One Marketing Program Becomes More Complex
Lisa Papageras, e-commerce manager for Hudson, Ohio-based Universal Screen Arts, also has had trouble with tracking software. Universal Screen Arts markets through the Signals, Wireless, What on Earth? and Art and Artifact catalogs. “Some of them do better than others. But my piecemeal way of doing it brings me closer to what happened,” she says, adding, “I do believe in them as a piece of my piecemeal.”
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