Multichannel Marketing: Putting it All Together
As All Your Channels Grow, Coordinating One Marketing Program Becomes More Complex
Like plenty of other multichannel marketers in North America, Stack’s challenge these days is in coordinating his company’s multichannel efforts. Chief among his concerns is effectively measuring sales from each channel, budgeting and marketing to the different channels.
“Tracking is becoming more important than ever,” Stack says, noting that Fitterfirst uses Web tracking software. “It’s good, but not good enough. We’re always looking for new options.”
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