Multichannel Marketing: Putting it All Together
As All Your Channels Grow, Coordinating One Marketing Program Becomes More Complex
Coordinate Your Multichannel Efforts: Five Tips
When coordinating your multichannel marketing efforts, take myriad factors into consideration. We pooled several sources to offer tips to help you put all your multichannel ducks in a row. The tips come courtesy of Rory O’Connor, Web developer and president of the Web design firm The White Room; Stephen R. Lett, president of catalog consultancy Lett Direct; John Rogers, vice president of marketing at The Orvis Co.; and Lisa Papageras, e-commerce manager for Universal Screen Arts.
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