Multichannel Marketing: Putting it All Together

“You want consistency in look and feel across all channels,” he points out. “If a customer receives your catalog in the mail, flips through it and goes to your site to place an order, and your site looks totally different, that’s off-putting to the customer,” says O’Connor. “Your site should reflect the same character and theme, and if possible, the same fonts and color palette as your catalog.”