From the East Bloc and Beyond
Artifacts from the Cold War are just some of the unusual offerings of the Sovietski Collection
The catalog’s primary customer demographic is comprised of 35- to 55-year-old men (which means they grew up during the Cold War). In addition, customers are interested in history, and have traveled or served overseas at some point, says Siegler. The housefile, available for rent through list broker Walter Karl, includes 50,000 12-month buyers and 80,000 24-month buyers.
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