From the East Bloc and Beyond
Artifacts from the Cold War are just some of the unusual offerings of the Sovietski Collection
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The Sovietski marketing team also conducts frequent e-mail marketing campaigns to the catalog’s housefile. Less successful, however, have been the team’s e-mail marketing tests to prospects via opt-in lists. “We’re not giving up on that yet, though,” says Siegler, adding that he’s encouraged by the gradual reduction in rental prices for opt-in e-mail lists.
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