From the East Bloc and Beyond
Artifacts from the Cold War are just some of the unusual offerings of the Sovietski Collection
In all, Siegler says about 25 percent of each Sovietski mailing is comprised of current customers, while the remaining 75 percent goes to prospects culled from the sources noted above.
Cyber Hunting
Currently, about 15 percent of customer orders are placed through the Sovietski Web site, although Siegler says he wants to increase the percentage to 25. The company’s URL (www.sovietski.com) appears on the cover and on every spread within the print catalog, helping to drive traffic to the site. Specials available only on the site also help boost Web response.
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