Profile of Success: An Established Institution
Arnie Zaslow uses astute marketing and a playful attitude to keep his 76-year-old family business running smoothly
About ATD-American Co.
Company founded: 1931
Catalog Established: 1957
Headquarters: Wyncote, Pa.
Primary merchandise: institutional furniture, equipment
# of SKUs: 37,000
Circulation: more than 3 million
Customer demographics: government offices, correctional facilities, churches, schools
Sales channels: catalog, 60 percent; Web site, 13 percent; outside sales, 11 percent; telemarketing, 10 percent; e-mail, 8 percent
- People:
- Arnie Zaslow
- Matt Griffin
- Places:
- America
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