Profile of Success: An Established Institution
Arnie Zaslow uses astute marketing and a playful attitude to keep his 76-year-old family business running smoothly
“We were really late in the development in our Web site,” Zaslow admits. “We sat back and said that our customers weren’t going to buy that way. And we were wrong.” Since launching the site five years ago, ATD gradually has built its Internet marketing program, which, between e-mail and Web-placed orders, accounts for 21 percent of the company’s sales.
- People:
- Arnie Zaslow
- Matt Griffin
- Places:
- America
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