Profile of Success: An Established Institution
Arnie Zaslow uses astute marketing and a playful attitude to keep his 76-year-old family business running smoothly
• Launched the catalog: ATD, which originally stood for American Textile Distributors, but was later proudly recoined America’s Top Distributor, launched its first catalogs to increase margin on its products. The company was able to market more cheaply using direct mail and catalogs as opposed to sales reps. The catalog was intended to automate the selling process, keeping a sales vehicle in front of customers whenever they needed it.
- People:
- Arnie Zaslow
- Matt Griffin
- Places:
- America
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