Are You Ready For Some Football? Marketers, Audience Are

* 75.7 percent of viewers say they look at Super Bowl commercials as entertainment;

* 18 percent of the game’s television audience wishes advertisers on the telecast would just save their money and pass the savings along to shoppers; and

* 18- to 24-year-olds are twice as likely as other groups to say Super Bowl ads encourage them to buy products from the advertisers (12.6 percent vs. 6.1 percent average).