Are You Ready For Some Football? Marketers, Audience Are

* 70 percent of consumers plan to watch the Super Bowl, nearly identical to last year’s 69.7 percent;

* 67.4 percent of those watching the game will be buying food and beverages;

* 6 percent plan to purchase team apparel and accessories;

* 41.5 million consumers (36.3 percent of the television audience) will be tuning in to watch the commercials;