Are You Ready For Some Football? Marketers, Audience Are
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* consumers plan to buy 3.9 million televisions for Super Bowl Sunday, 50 percent-plus more than last year’s 2.5 million;
* viewers expect to purchase 1.8 million pieces of furniture, up from 1.3 million last year;
* consumers aged 18 to 24 figure to be the top spenders, with 9.8 percent expecting to buy a television and 4.9 percent buying new furniture;
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- BIGresearch, LLC
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