Are You Ready For Some Football? Marketers, Audience Are

As the nation’s attention turns to the Super Bowl this weekend, marketers are busy preparing for the subsequent bump in sales associated with the event. According to the Retail Advertising and Marketing Association’s 2008 Super Bowl Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers plan to spend an average of $59.90 on Super Bowl-related merchandise, up from last year’s $56.04.