Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores

4. Analyze your data. Use an analytics system that's capable of decoding structured and unstructured data to help you manage and make sense of the influx of information. Think outside of just web analytics; the insights you're gleaning from each touchpoint and web property should help you have a more holistic and richer understanding of your customer. These insights can then be used by a content management system to help you deliver the most relevant content to each user based on their unique profile.