Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores

What's more, Point Inside found found that when shoppers use devices in an in-store setting in which retailers are armed with apps prepared with "store mode," i.e., features engineered to help shoppers navigate a physical storefront, retailers earn five times better customer engagement. Target's Cartwheel is a great example of an omnichannel strategy, as shoppers can select coupons of their liking on their mobile devices and then redeem them in-store. By creating compelling and actionable content via online channels, you can close the purchase in-store.