Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores

3. Bridge the online and offline worlds. Remember that even though digital omnivores always have a device in hand, they still live and breathe in the physical world. Create a strategy for bridging the customer experience across devices and between online and offline worlds for a truly omnichannel experience. Most consumers today shop via multiple channels, and Cisco's 2013 Internet Business Solutions Group (ISBG) study found that a whopping 65 percent of shoppers that do research on a PC make a purchase in-store.