Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores

2. Put digital omnivores at the center of your strategy. Make always-connected customers the focal point of your campaigns. Take time to learn about behavior from device to device and look at which device is used the most and for what purposes, such as product research and purchases. This insight will help you provide a better experience for digital omnivores, arming them with compelling resources across devices to guide the customer journey. Google and Nielsen found that consumers used multiple devices throughout 2012's holiday shopping season. According to the findings, smartphones were the preferred device for contacting or finding a business with 71 percent of shoppers using a store locator on their phone, while 82 percent of shoppers used a larger device like a PC or tablet for making online purchases.