Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores
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Jochen Toppe
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KPIs such as conversion rates, unique visitors vs. returning visitors and time spent on site are good starting points. Advanced analytics track user behavior and can anticipate users’ needs. Third-party data can be used to gain further insight into consumer behavior. These analytics can then in return be used for advanced segmentation and targeting, ultimately driving up your conversion rates.
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- Companies:
- Cisco Systems
- CMS
- Target
- People:
- Deloitte
Jochen Toppe
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