Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores

1. Develop a strategy and set goals. Whether you're an established retailer or a mom-and-pop shop, diving into a digital, multichannel strategy is a commitment. Set goals that align with your business strategy and outline key performance indicators (KPIs) and benchmarks that will help you quantify campaign performance down the line. Tracking this information will be tremendously helpful in getting hard facts and figures on your most successful programs, helping you to make more informed decisions on how to recreate your best strategies.