Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores

A great example was Oreo's 100-year anniversary Twitter campaign. #OreoPinata empowered customers to engage with the brand and was wildly successful. Another example is eBay's launch of a feed-style interface that lets users track products, create profiles and share them with friends. This improved engagement enabled eBay to provide more personalized, relevant experiences based on richer customer data.