Are You Multiscreen Ready? 5 Tips to Manage Digital Omnivores

According to Deloitte's 2013 State of the Media Democracy survey, 26 percent of consumers are digital omnivores, meaning they have an insatiable appetite for content and will use any device to find it. These consumers own laptops, smartphones and tablets, and use them daily to watch movies, shop online and participate in social networks. They expect to interact with businesses directly, receive customer support on-demand and engage in authentic conversations with peers. What does this mean for online retailers?