Are M&As in the List Biz Good for Mailers? Panel Squares Off

Mallin says that infoUSA emphasizes its ability to cross-sell between groups. That’s the result of creating one culture between all of its groups.

Healey says that he’d like to see a return of innovation in the list business. The current rise of mergers and acquisitions speaks to the need for efficiency, he points out. But he’s concerned this has come at the cost of innovation. So he’d like to see a slow down in M&As with greater emphasis placed back on innovation.