Are M&As in the List Biz Good for Mailers? Panel Squares Off
By
Joe Keenan
, Senior
and Catalog Success
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The panel also discussed employee impact during acquisitions and the need for continuity between the acquiring and acquired companies. “We won’t buy a company that doesn’t have the same culture,” Mandel says. “If you’re not all going the same direction, it’s not going to work. Integrate very early. Know who’s coming, who’s going.”
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