Are M&As in the List Biz Good for Mailers? Panel Squares Off

The panel says that the types of list firms targeted by larger ones for acquisition are those with top talent and solid, stable clients. Healey says PRIMIS seeks list firms for acquisition that want to work with a handful of players, building up assets to match weaknesses. InfoUSA seeks companies that can deliver profitable balance sheets and have the vision and technology for growth, Mallin says.