Are M&As in the List Biz Good for Mailers? Panel Squares Off

The most attention naturally went to infoUSA, which has racked up 36 acquisitions since 1990. Most recently, the Omaha, Neb.-based company merged two of its most prized acquisitions, Mokrynskidirect and the Millard Group. But Mandel mentioned two acquisition deals that Specialists Marketing has completed, but won’t reveal for up to a month and a half.