Are M&As in the List Biz Good for Mailers? Panel Squares Off
By
Joe Keenan
, Senior
and Catalog Success
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The recent surge in company mergers and acquisitions within the list and database industry has spurred constant debate. Some believe these acquisitions will help strengthen the industry with better, more powerful resources available to clients. Others fear they’ll lessen the core quality needed to serve catalogers and other customers — service.
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