Apply the Rules You Already Know

These are areas of your site that are most often viewed and therefore should be leveraged. With the right online reporting tools and careful analysis, you may find other pages that also have high viewership and deserve special layout attention.

Create Great Covers/Landing Pages. We know that the catalog cover is of the utmost importance in getting people inside the book (or at least not to pitch it into the recycling bin before they even leave the post office). This is especially true for prospects. One of the revolutionary aspects of the Internet is that your Web site is accessible to tens of millions of first-time visitors.