Apply the Rules You Already Know

Here’s a breakthrough idea for enhancing your Web site to make it perform more effectively: Apply the catalog rules you already know!

After all, catalogs are a visual medium and so is the Web. When you’re selling products, the product picture and other graphic elements are kings. Though good catalogers already know the key rules of catalog design and merchandising, for some reason these rules are not being applied consistently to even the best Web sites. Let’s focus on a few of the key catalog rules you should be applying to your e-commerce site.