Apple Pay: Manage Your Excitement
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Rob Garf
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Once again, Apple is pulling an industry forward. The buzz alone will force retailers — and consumers — to take notice. I'm not willing to bet against Apple and the mouse trap it's building, but Apple Pay today is only a fraction of the potential for the future.
Rob Garf is the vice president of industry strategy and insights at Demandware, a software technology company.
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Rob Garf is VP of Industry Strategy and Insights at Salesforce, the world’s #1 CRM platform.
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