Apple Pay: Manage Your Excitement
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/RobGarf.jpg&w=51&h=51&c=true)
By
Rob Garf
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Net-Net
I question whether NFC will be the long-term de facto standard for payments, especially with emerging technologies from the likes of the Merchant Customer Exchange (MCX), which doesn't require costly and disruptive hardware investments. Apple's move, however, should motivate every retailer to train store associates in leveraging new checkout technology, effectively paving the way for future innovations to quickly take hold.
0 Comments
View Comments
- Companies:
- Demandware
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2015/07/RobGarf.jpg&w=51&h=51&c=true)
Rob Garf is VP of Industry Strategy and Insights at Salesforce, the world’s #1 CRM platform.
Related Content
Comments