How to Develop a Profitable Merchandise Mix

Enlist the assistance of your marketing and creative teams to support the merchandise-mix objectives. Together, a profitable strategy can be orchestrated from the same sheet of music.

Gina Valentino is vice president/general manager at J. Schmid & Assoc., a catalog consulting firm based in Shawnee Mission, KS. She built her experience in marketing, promotions, e-commerce, circulation and catalog production. You can reach her at (913) 236-8988, or via e-mail at ginav@jschmid.com.