Freshness Sells

Since b-to-b catalogs tend to be bigger books, they’re often perfect bound, says Valentino. (Perfect binding is a method of bookbinding in which a flexible adhesive attaches a paper cover to the spine of the catalog’s pages.) Such a layout works better in the b-to-b segment, says Fletcher. “Catalogers can display a company name and contact information [on the catalog’s spine], and they can showcase that when the catalog resides on a bookshelf.”